In 1994: R21.5 Million – Basketball looks set to take South Africa by storm
April 28, 2009 in News
A glittering launch of Basketball South Africa was held in Johannesburg on Wednesday, 29 June ’94. A new, improved, unified Basketball South Africa (BSA), complete with International affiliation and Professional league, unveiled its plans, strategies and recently signed sponsors.
No less than twelve confirmed sponsors all committed to a minimum of three years involvement in the sport, with a collective cash value of R21.5 million, basketball looks set to take South Africa by storm.
Mr. Dan Moyo, Chairman of BSA said, “It is a truly great moment for basketball. Many people have put a tremendous amount of effort into ‘getting it together’ and now that we have, the possibilities are endless.”South Africa has already been awarded the Africa Women’s Basketball Championships, which takes place in Johannesburg in December.
“We believe that basketball is a truly ‘new-South African sport. It caters for the young and old, black or white, male and female. All you need is a hoop and the ball – the rest is up to you,” Moyo added.
According to Sandy Papale, Managing Director of Sandys (Pty) Ltd, appointed agents for BSA, basketball’s potential in South Africa is vast. “Basketball has exploded onto the International scene in the last two years and already is rated in the top eight major countries. With its financial muscle and dedicated organisers, basketball has all the ingredients to become the sport of the new South Africa.
With approximately four-and-a-half- million players registered in South Africa, there is no doubt that the sport is growing at a phenomenal rate.
“Basketball is an extremely ‘marketable’ sport. It is cost-effective for the sponsor, while offering high visibility and maximum return on investment,” said Felicity Miller, Marketing Director of BSA.
From a Developmental point of view, the sport is a goldmine. Again, with very little output, structured development programmes and new facilities are being set up. David Mamabolo has been appointed National Development Officer for BSA an plans are underway to start training Regional Development Officers to follow up on Mamabolo’s National Training Programme.
BASKETBALL SOUTH AFRICA’S SPONSORS
ALLIED BANK PREMEIR BASKETBALL LEAGUE
ALLIED BANK NATIONAL U19 CHAMPIONSHIPS
ALLIED BANK NATIONAL U19 DEVELOPMENT PROGRAMME
MILO U17 NATIONAL CHAMPIONSHIPS
MILO U17 NATIONAL DEVELOPMENT PROGRAMME
SAA – OFFICIAL CARRIER FOR BSA
SOUTHERN SUN/HOLIDAY INN – OFFICIAL NATIONAL HOTEL GROUP OF BSA
SCHWEPPES – OFFICIAL SOFT DRINK OF BSA
GESTETENER – OFFICIAL OFFICE EQUIPMENT SUPPLIER OF BSA
EWING – OFFICIAL KIT FOR YOUTH BASKETBALL
TRUST TELEPHONE CORPORATION (TTC) – OFFICIAL CELLULAR PHONE SERVICE PROVIDER OF BSA
NANDOS STREETBALL COMPETITION
ENGEN STREETBALL COMPETITION
CCV SPORTS ARENA – OFFICIAL YOUTH CHANNEL
TV1 TOP SPORT – OFFICIAL TV CHANNEL
SPALDING – OFFICIAL BALL OF BSA
LA GEAR – OFFICIAL KIT FOR PRETORIA BULLS PBL CLUB
This article was taken from Basketball Hooper magazine July 1994, Sent to My Basketball by: Sanele Mthiyane (Chairperson of KZN Basketball Association) in his personal capacity
DeeLongz said on April 29, 2009
wat hapend 2 all de sponsaz n de pbl